Discussions Weekly Learning Objective: Learners will compare global marketing research tactics Describe 4 -5 challenges to using a United-States developed marketing research questionnaire in either Japan or in Mexico. Justify your response. Discussion Board Rubric Original response due by Day 2, 11:59pm ET. Respond to two of your peers by Day 6, 11:59pm ET. Access the Discussion Boards…
Assignment: Twitter Chat Weekly Learning Objectives: • Learner will examine global consumer, business, and government markets • Learner will recognize the elements of global competition Global marketers must know their consumer markets and how to best serve them. This week learners will participate in a twitter chat discussion on global consumers using the hashtag #globalconsumerCRN. Note that you will use…
Infographic - Discussions Weekly Learning Objectives: • Learners will explore global market participation • Learners will evaluate global market entry strategies Choose two major corporations that have formed a partnership in the global market. What products or services resulted because of the partnership. Outline 2-3 things that the partnership learned as a result of the relationship. How has this learning…
Weekly Learning Objective: Learners will analyze social marketing strategies “Social marketing is the adaptation of marketing practices to programs designed to influence the voluntary behavior of target groups in order to improve their personal welfare ant that of the society to which they belong” (Gillespie & Hennessey, 2016). For this assignment, choose a global cause you know of, are passionate…
Infographic Discussions Weekly Learning Objective: Learners will explore how to manage the global marketing effort Develop an infographic based on your final CMR. Students will use a free infographic tool to develop infographics that will be posted on the DQ. Peers will respond to the content presented in the infographic. Please, review infographic best practices before attempting to complete this…
Weekly Learning Objectives: • Learner will explore global cultural forces • Learner will review global political and regulatory climates Compare the country you have chosen for the CMR and another country that you believe has a similar culture. Using the Hoftede’s tool, compare the two countries’ cultural dimensions outlined in the tool. Given the information from the…
Project: CMR Country Market Report Project Guidelines Each student will select a target country to research and present. Each student will select a product that is not currently available in the selected country -- do a Google search and verify Assignment: Students will be completing a County Market Report where you will explore how to take a product (approved…
Country Market Report Project Guidelines Each student will select a target country to research and present. Each student will select a product that is not currently available in the selected country -- do a Google search and verify Assignment: Students will be completing a County Market Report where you will explore how to take a product (approved by the…
