BUSN412 Course Project: Development and Analysis: Part 2

Case studies are used extensively in teaching business. Typically, students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the case. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event. Data can be collected from multiple sources (i.e., company websites, interviews, or published articles).

In this project, you will select, develop, and analyze an in-depth case analysis. The purpose of this project is to utilize course concepts to strategically analyze an organization of your choosing. The Course Project will build on the skills developed by the case analysis assignments done throughout the course.

The Course Project provides an opportunity for you to practice and apply specific strategic management skills learned in this course. The knowledge learned will help you to further your professional or personal goals. The project is divided in three parts. Every week you are encouraged to complete a section of your Course Project. Part 1 is due in Week 2, Part 2 is due in Week 5, and Part 3 is due in Week 8. Each part should be an APA Microsoft Word document that uses the outlines here as headings for each part.

Choose a case from the textbook for your project from the following list. The cases are located in the second half of the textbook. Some cases are year specific. You may choose to use that year or just use the current year. The case itself will provide you a great amount of material but you will also need to go beyond the textbook for additional information. Applying the concepts from the textbook is critical, so it must be done in every section with a citation that includes the page number of the material used.

• Case 3: Southwest Airlines
• Case 10: QVC
• Case 12: Pixar or Disney
• Case 13: Heineken
• Case 14: eBay
• Case 17: Starbucks or Tata-Starbucks
• Case 19: Campbells Soup
• Case 21: Samsung
• Case 23: General Motors
• Case 24: Johnson & Johnson
• Case 25: Proctor and Gamble
• Case 28: McDonalds
• Case 31: Alibaba
• Case 32: Apple
• Case 33: Jetblue
• Case 34: Ford

Course Project Part 1 (80 points, Due Week 2)

• Cover page
• Table of contents
• Introduction
• Section A: Background or History
• Section B: Mission
• Section C: SWOT Analysis
• Section D: Porter’s Five Forces
• References

Course Project Part 2 (80 points, Due Week 5)

• Cover page
• Table of contents
• Introduction
• Section E: Porter’s Generic Strategies
• Section F: Life Cycle
• Section G: Porters Diamond of National Advantage
• Section H: Entrepreneurial Strategy
• References

Course Project Part 3 (210 points, Due Week 8)

• Cover page
• Table of contents
• Introduction
• Section A: Background or History
• Section B: Mission
• Section C: SWOT Analysis
• Section D: Porter’s Five Forces
• Section E: Porter’s Generic Strategies
• Section F: Life Cycle
• Section G: Porters Diamond of National Advantage
• Section H: Entrepreneurial Strategy
• Section I: Leadership
• Section J: Ethics
• Section K: Innovation
• Conclusion
• References

Note: The student should aim to start working on each section on the week the lesson material is covered.

Course Project Part 2 (Due Week 5)