BUSN520 Marketing and Management

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Week 2 Current Event Paper Assignment

The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.

Find (online) a news article about an organization that discusses a management issue. The date of the online news article must be from within the last 3 months.

Is the article/report about a new management approach? Is the organization revamping a current management strategy? Does the article report on a management practice gone bad?

Your 2 to 3 page paper (not including Title page and Reference page) can be about any type of current management issue – as long as it relates to management. Part of the task of this assignment is to demonstrate your understanding of a “what makes this a management issue” (versus a marketing issue, financial issue, etc.).

•         Provide a synopsis about the management issue.

•         What makes you sure this is a management issue? (Be specific with your reasoning)

•         What factors led to the current situation?

•         Do you predict recovery (if a negative) or success (if a new launch or revamping of a current policy/approach)?

•         Based on what you’ve learned, is the organization handling this management issue appropriately?

Present your analysis in APA format.

This assignment is due by Day 7 of Week 2, and is worth 50 points. Submit to the Assignments folder.

Description

Week 2 Current Event Paper Assignment

The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.

Find (online) a news article about an organization that discusses a management issue. The date of the online news article must be from within the last 3 months.

Is the article/report about a new management approach? Is the organization revamping a current management strategy? Does the article report on a management practice gone bad?

Your 2 to 3 page paper (not including Title page and Reference page) can be about any type of current management issue – as long as it relates to management. Part of the task of this assignment is to demonstrate your understanding of a “what makes this a management issue” (versus a marketing issue, financial issue, etc.).

•         Provide a synopsis about the management issue.

•         What makes you sure this is a management issue? (Be specific with your reasoning)

•         What factors led to the current situation?

•         Do you predict recovery (if a negative) or success (if a new launch or revamping of a current policy/approach)?

•         Based on what you’ve learned, is the organization handling this management issue appropriately?

Present your analysis in APA format.

This assignment is due by Day 7 of Week 2, and is worth 50 points. Submit to the Assignments folder.

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