BUSN520 Marketing and Management

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Course Project: Project Company Analysis Part 2

Company Analysis Part 2:  Organizational SWOT Analysis

Prepare a complete SWOT Analysis that analyzes your project company’s current situation and future prospects.

As discussed in Week 1, the overall course assignment is a completed Course Project: Final Paper (due in Week 6) of the company you selected in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This week’s project company SWOT analysis paper is the 2nd part of your overall paper.

Be sure to include the following information in your project company SWOT analysis:  

  • Introduction/Overview 
  • Strengths 
  • Weaknesses 
  • Opportunities 
  • Threats 
  • External Factors Impacting Decisions 
  • Possible Future Scenarios 
  • Recommendations for Changes in Culture, Leadership, and/or Structure 
  • Summary/Conclusions 

Referenced research is required and assignment should be properly formatted in APA style. 

The completed paper is due Day 7, Week 3 and should be 5-7 pages in length. This paper is worth 100 points

Description

Course Project: Project Company Analysis Part 2

Company Analysis Part 2:  Organizational SWOT Analysis

Prepare a complete SWOT Analysis that analyzes your project company’s current situation and future prospects.

As discussed in Week 1, the overall course assignment is a completed Course Project: Final Paper (due in Week 6) of the company you selected in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This week’s project company SWOT analysis paper is the 2nd part of your overall paper.

Be sure to include the following information in your project company SWOT analysis:  

  • Introduction/Overview 
  • Strengths 
  • Weaknesses 
  • Opportunities 
  • Threats 
  • External Factors Impacting Decisions 
  • Possible Future Scenarios 
  • Recommendations for Changes in Culture, Leadership, and/or Structure 
  • Summary/Conclusions 

Referenced research is required and assignment should be properly formatted in APA style. 

The completed paper is due Day 7, Week 3 and should be 5-7 pages in length. This paper is worth 100 points

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