BUSN520 Marketing and Management

Description

Week 4 Current Event Paper Assignment

The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.

Find (online) a news article about an organization or a product or a service that discusses a marketing issue. The date of the online news article must be from within the last 3 months.

Is the article/report about a new product launch? Is the organization revamping a current product? Does the article report on a marketing attempt gone bad? Has a product been an unexpected success without proper distribution plans (is it back ordered, in short supply)? Etc.

Your 2 to 3 page paper (not including Title page and Reference page) can be about any type of current marketing issue – as long as it relates to marketing. Part of the task of this assignment is to demonstrate your understanding of a “what makes this a marketing issue” (versus a management, etc.).

•         Give us a synopsis about the marketing issue.

•         What makes you sure this is a marketing issue? (Be specific with your reasoning)

•         What macroenvironmental issues led to the current situation?

•         Do you predict recovery (if a negative) or success (if a new launch or revamping of a current product)?

•         Based on what you’ve learned, is the organization handling this marketing issue appropriately?

Present your analysis in APA format.

This assignment is due by Day 7 of Week 4, and is worth 50 points. Submit to the Assignments folder.