CAPS794 Business Integration Capstone

From an analysis of external and internal conditions, determine a firm’s market position and business level and supporting strategies.

Assignment Details

Read the assigned chapters and the QVC case in the textbook (Case 5, Page C19)

Create a Powerpoint presentation to address the following:

• Provide a brief History and Introduction of QVC
• Provide a SWOT Analysis on QVC
• In your opinion; highlight a minimum of 3 reasons why QVC has dominated the home-shopping market
• What are the challenges that QVC currently faces & how has it confronted them so far?
• Must include video and audio- Peer review must include one cite source.
• Textbook concepts from Chapters 1 or 2 are required.

Expectations

• Your analysis should be based on information in the case with at least 2 secondary sources used to support your analysis.
• Initial posting of presentation in Kaltura to include: 5-7 slides in a Powerpoint (include Video as well as audio) no longer than (5-7 minutes) due Day 4
• Response to 2 peers (Peer responses must include one cited source)
• 200-250 words each due Day 7 – written response, no video required.
• Grammar free with in-text citations required
• APA references required