Communication Strategies

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Mini Case Study

Fall 2018

 

Ramesh Patel, a manager of a division of a large multinational corporation (MNC) that has been trying to develop a geocentric approach, has been charged with implementing a campaign in Japan with his marketing team.  Unconsciously in most situations (consciously if the manager is a particularly good one) at the same time that business goals are being determined, the manager, acting as assigned leader for their team, must address underlying communication dosage problems in deciding how best to impart critical information to their direct reports.  They also must decide what type of power is most appropriate for them to use.

The organization needs creative ideas to improve its market share. Ramesh’s team is charged with developing marketing plans for a new car model that will be introduced in Japan.  Three of the team members are from Japan, one team member is from India, one from Sweden, and one from Malaysia.  Ramesh is an Indian American.  All of the team members received specialized training from U.S. universities in marketing.

Ramesh has some time to implement a communication plan and to develop a strategic approach to developing this campaign.  There also is a small budget to hire consultants/facilitators to help in this process.  Ramesh has heard of the elements of the dosage metaphor and is considering them in developing a communication plan.

Ramesh occupies a position that has legitimate power, but has only limited capacity to reward and to punish employees through the performance appraisal process that determines raises and bonuses.  Ramesh was promoted based on past demonstrated expertise in marketing.  Ramesh is considering what bases of power would be most effective in producing the high levels of involvement needed to produce a creative campaign.

Ramesh, like most good managers, is also reflecting on how his traits and skill sets meet what is required in this situation.  Ramesh needs to evaluate his strengths and weaknesses and how they might interact with her followers expectations.

 

 

 

 

 

 

 

 

 

Description

Fall 2018

 

COMMUNICATION 581

 

MINI-CASE STUDY

 

DUE DATE ON SYLLABUS

 

POINTS 200

 

  1. GENERAL PAPER GUIDELINES

 

  1. Papers must be typed and use appropriate formatting/headings. Footnotes and citations in the paper should follow APA, 6th ed. style. Be sure to follow the organization provided for you. Assignments are graded by sections/topic headings, if the material related to that section is not where it is supposed to be, you may not get credit for it. It is usually best to clearly label which part of the assignment you are discussing at any one particular point in the paper. Generally clear, effective writing, of which organization is a part, is more likely to lead to understanding and effective grading.

 

  1. Papers will be evaluated by how well you relate concepts and principles to the actual case. Thus, you should not merely regurgitate definitions, concepts, and principles. Rather you should reveal your understanding of them by applying them to your discussion of a particular situation. It should be clear how your recommendations follow from your analysis. Generally it is better to make many substantive points, rather than a few in-depth ones.

 

  1. Where appropriate, you should cite the sources of your ideas (e.g., lectures, text, readings, etc.).

 

  1. Unless otherwise specified, you should concentrate on communication issues in your answers.

 

  1. General issues covered in the syllabus apply to all papers/case studies. Points will be deducted if the paper is late and/or over the page limit.

 

  1. I expect a high degree of professionalism, due diligence, high quality and comprehensive analysis. All submitted materials should reflect a high degree of care. Sloppy papers that are not proofread or spell checked indicate a lack of professionalism and will be graded accordingly.

 

  1. SOURCE MATERIAL

 

This paper will focus on “Mni Case New” found in the files section of Canvas.

 

III. PAPER (5 pages, 200 points)

 

Overview: One of the essential skills needed by people interested in teams and leadership is the ability to apply academic concepts and principles to the often muddy world of ‘real’ life. The preceding source material represents a detailed description of ‘real’ life. You should analyze the source materials by means of all of the course readings and class sessions. I am primarily interested in how your academic knowledge informs your understanding of concrete situations. The paper, then, should provide an in-depth report of your explorations of this case in the light of course material.

 

 

SECTIONS AND POINT ALLOCATIONS:

 

  1. How might the operation of this multinational team impact Ramesh Patel’s decision making?  How might a geocentric multinational approach work in this case?  How might the findings of the Globe Project help in analyzing this case? (50 points).

 

  1. Analyze the case from the perspective of the dosage metaphor. What elements of the dosage metaphor does Ramesh need to consider in developing a plan – what would you recommend?   How helpful is this metaphor in understanding leadership? (50 points)

 

III.       What types of power does Ramesh have available?  Which of Ramesh’s bases of power would lead to the best outcomes for this problem? (50 points)

 

  1.      What traits and skills do you think Ramesh needs to possess to successfully implement the marketing campaign? (50 points)

 

 

 

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