MKTG 610 MARKETING STRATEGIES

Research and respond to the discussion question below by the end of Day 3. Your answer should be a minimum of 400 words, 2-3 sources, in APA format, and should meet professional standards in content and writing style. You are expected to interact and engage with your peers with 2 substantial response postings 200-300 words, due by Day 7. See assignment rubric for additional requirements.Question: VALs (Values and LifeStyles) Survey is a commonly used tool for marketers to segment their market based on Psychographic characteristics. But how valid is the VALs categorization schema? What is your VALs type? How can this tool be used by companies to better segment their market?

a. Click on the link to take the VALS survey.

b. Answer their questions and get your VALs type. For further insight into your VALs typology, reference the VALs handout containing the descriptions of each of the VALS Psychotypes.

c. Take a screenshot of your VALS results and paste it into your discussion post and then address the following questions:

1. What was your primary and secondary psycho-types according to the survey?
2. In your opinion, were your VALS results consistent with your personality, values, attitudes, and lifestyles?
3. Describe how you either do or do not fit the categorization VALs gave you. Explain why you think they either nailed you or missed you completely.
4. Now consider a product you use. How can that company utilize this information to better connect with you? Be sure to reference your product in your answer.