Week 1: Marketing and Strategic Planning
Select a company as the subject for your situation analysis assignment. It is advantageous to select a well known medium-large sized company that readily shares information and ideally a company which you are familiar. You have been hired by your selected company as a marketing strategy consultant. After conducting research, you will record a via face-visible video, to company executives (a.k.a. your instructor). This video will focus on your SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market. Your video should be approximately 3-5 minutes in length (it should not exceed 5 minutes or penalties will be applied).
Follow the additional directions outlined in the document below.
For this assignment, you will use the Multimedia tool integrated within Blackboard. The following video tutorials will assist you with using and submitting your video. If you need further assistance with this tool, please post in the Discussion Board help section, contact your instructor directly, or contact Student Technical Support.