Weekly Learning Objective: Learners will analyze social marketing strategies
 

“Social marketing is the adaptation of marketing practices to programs designed to influence the voluntary behavior of target groups in order to improve their personal welfare ant that of the society to which they belong” (Gillespie & Hennessey, 2016). For this assignment, choose a global cause you know of, are passionate about, or interested in learning more about. For examples of global causes and what has been done, please reference WPP’s website and WPP Pro bono work 2017

. WPP is a global marketing firm based in the UK.

In this case study you should:

• Introduce the social cause and share general information about the cause and what has been done to overcome any issues.
• Determine who the target market is for your social marketing program would be and share information (including demographics) about the target market.
• Share what the messaging should be to the target market.
• Outline three channels for dissemination of this message.
• Create a sample Twitter post to promote the social marketing being used.
• Indicate what the success measures for this social marketing cause would be (be specific).

Papers must be 4-5 pages (not counting cover page and references), typed in APA format and posted to Blackboard by the due date.

Format:

1. Introduction
2. Target Market Description
3. Social Marketing Messaging
4. Marketing channels used to communicate message
5. Twitter Post
6. Success Measures
7. Sources

Case Study Rubric

Due by Day 7, 11:59pm ET.
Submit in Assignments via the left-hand navigation menu.