Week 5: Designing Global Marketing Programs
Assignment: Social Marketing Case Study
Weekly Learning Objective: Learners will analyze social marketing strategies
“Social marketing is the adaptation of marketing practices to programs designed to influence the voluntary behavior of target groups in order to improve their personal welfare ant that of the society to which they belong” (Gillespie & Hennessey, 2016). For this assignment, choose a global cause you know of, are passionate about, or interested in learning more about. For examples of global causes and what has been done, please reference WPP’s website and WPP Pro bono work 2017
. WPP is a global marketing firm based in the UK.
In this case study you should:
Papers must be 4-5 pages (not counting cover page and references), typed in APA format and posted to Blackboard by the due date.
Due by Day 7, 11:59pm ET. Submit in Assignments via the left-hand navigation menu.