MKTG638 Marketing and Communicating in a Multicultural Environment

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infograph Click for more options
Weekly Learning Objectives: 
• Learner will explore global cultural forces 
• Learner will review global political and regulatory climates 
      

Compare the country you have chosen for the CMR and another country that you believe has a similar culture. Using the Hoftede’s tool, compare the two countries’ cultural dimensions outlined in the tool. Given the information from the the ranking, what challenges might you encounter with your product launch using an infographic?

Students will use a free infographic tool to develop infographics that will be posted on the DQ. Peers will respond to the content presented in the infographic.Please, review infographic best practices before attempting to complete this assignments. This blog post is a good resource for infographic dos and don’ts.  https://venngage.com/blog/infographic-design/

Free tools that may be used to develop the infographic include: Easel.ly, Venngage, and others. Please, take a screenshot of the infographic and post the actual graphic rather than the link.

Please refer to the rubric below for the assignment and responses.

Rubric
Original response due by Day 2, 11:59pm ET. Respond to two of your peers by Day 7, 11:59pm ET.
Access the Discussion Boards via the left-hand navigation menu.

Description

Week 2: Understanding the Global Marketing Environment

Infographic – Discussions

infograph Click for more options
Weekly Learning Objectives: 
• Learner will explore global cultural forces 
• Learner will review global political and regulatory climates 
      

Compare the country you have chosen for the CMR and another country that you believe has a similar culture. Using the Hoftede’s tool, compare the two countries’ cultural dimensions outlined in the tool. Given the information from the the ranking, what challenges might you encounter with your product launch using an infographic?

Students will use a free infographic tool to develop infographics that will be posted on the DQ. Peers will respond to the content presented in the infographic.Please, review infographic best practices before attempting to complete this assignments. This blog post is a good resource for infographic dos and don’ts.  https://venngage.com/blog/infographic-design/

Free tools that may be used to develop the infographic include: Easel.ly, Venngage, and others. Please, take a screenshot of the infographic and post the actual graphic rather than the link.

Please refer to the rubric below for the assignment and responses.

Rubric
Original response due by Day 2, 11:59pm ET. Respond to two of your peers by Day 7, 11:59pm ET.
Access the Discussion Boards via the left-hand navigation menu.

 

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