SOCS185- CULTURE AND SOCIETY

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Week 2: Culture and Values Case Study

McDonald’s is the basis of one of the most influential developments in contemporary society. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains. These include efficiency, calculability, predictability and standardization, and control. In today’s world, the effects of McDonaldization can be seen in all aspects of life, not just in the food industry but also in culture, globalization, education, and higher education.

Discuss one example of McDonaldization outside the food industry. How has McDonaldization become prevalent not just in the United States but all over the world? How does McDonaldization affect global relationships?

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