Week 4: Entrepreneurial Strategy and Competitive Dynamics
Frida (Links to an external site.) offers a range of products that are designed to make awkward, difficult, and unpleasant childcare moments easier. The firm’s founder, Chelsea Hirschhorn, found inspiration in difficult parenting moments. For example, the challenge of brushing a toddler’s teeth led her to design a wraparound toothbrush that makes the task easier. The firm offers over a dozen products that aim to make it easier to handle unpleasant baby care tasks. By focusing on this specific market, the firm believes it can produce products that meet parents’ needs better than larger personal care product manufacturers that serve a broad range of customers.