Week 6: Designing Global Marketing Programs

Country Market Report

Project Guidelines

• Each student will select a target country to research and present.
• Each student will select a product that is not currently available in the selected country — do a Google search and verify

Assignment:

Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country.

Final Individual Papers:

Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.

Format:

1. Executive Summary
2. Environmental Review

• • Economic Environment
  • Cultural Environment
  • Political and Regulatory Environment

1. Buyers and Competitors

• Buyer Behavior
• Local and Global Competitors

1. Global Participation Strategy

• • Global Market Participation
  • Global Market Entry Options/Evaluation

1. Marketing Strategy

• Product/Service Strategy
• Pricing Strategy
• Distribution Strategy
• Promotion Strategy

1. Sources