Week 6: Designing Global Marketing Programs

$100.00

Project: CMR

Country Market Report

Project Guidelines

  • Each student will select a target country to research and present.
  • Each student will select a product that is not currently available in the selected country — do a Google search and verify

 

Assignment:

Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country.

 

Final Individual Papers:

Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.

 

Format:

  1. Executive Summary
  2. Environmental Review
    • Economic Environment
    • Cultural Environment
    • Political and Regulatory Environment
  1. Buyers and Competitors
  • Buyer Behavior
  • Local and Global Competitors
  1. Global Participation Strategy
    • Global Market Participation
    • Global Market Entry Options/Evaluation
  1. Marketing Strategy
  • Product/Service Strategy
  • Pricing Strategy
  • Distribution Strategy
  • Promotion Strategy
  1. Sources

Description

Project: CMR

Country Market Report

Project Guidelines

  • Each student will select a target country to research and present.
  • Each student will select a product that is not currently available in the selected country — do a Google search and verify

 

Assignment:

Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country.

 

Final Individual Papers:

Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.

 

Format:

  1. Executive Summary
  2. Environmental Review
    • Economic Environment
    • Cultural Environment
    • Political and Regulatory Environment
  1. Buyers and Competitors
  • Buyer Behavior
  • Local and Global Competitors
  1. Global Participation Strategy
    • Global Market Participation
    • Global Market Entry Options/Evaluation
  1. Marketing Strategy
  • Product/Service Strategy
  • Pricing Strategy
  • Distribution Strategy
  • Promotion Strategy
  1. Sources

 

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